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How to Get Sponsorship in Iracing

Explains how to get sponsorship in iRacing for drivers: clear steps to build a pitch, show results and reach sponsors fast — get funded for gear, entry fees.

If you want to know how to get sponsorship in iRacing, the short answer is: build proof (results + audience), package it, and pitch the right brands. You’re in the right place to stop guessing and start contacting sponsors with a simple plan.

Quick answer

Sponsorship in iRacing normally comes from external brands or esports teams — not from iRacing itself. To attract sponsors you need solid results (iRating and Safety Rating matter), a visible audience (stream or social), and a one-page pitch that shows what you’ll deliver and what you want in return.

What’s really going on

iRacing does not automatically pay drivers for racing. Sponsors are usually companies or teams who want exposure — they fund you in cash, gear, or services in exchange for logos, streams, social posts, or race seat time. Brands care about three things: visibility (how many people see them), credibility (you’re competitive and professional), and activation (what you’ll actually do for them).

Two quick terms:

iRating: a number representing your competitiveness. Higher = better results.
Safety Rating (SR): shows clean driving. Sponsors prefer drivers who race professionally.

Clean your stats: run consistent races, protect your SR, and target a few series where you can score top finishes and repeatable results.
Build visible proof: stream races or record highlight clips and post them. A 60–90 second highlight reel is enough to show value.
Create a sponsor one-pager: 1 page with your short bio, key stats (iRating, SR, podiums), audience numbers (Twitch avg viewers, YouTube subs, social reach), and 2–3 deliverables (logo on car, X social posts, stream overlay).
Pick target sponsors: start small — sim hardware retailers, wheel/pedal makers, local businesses, energy drinks, or esports orgs. Research contact emails or social DMs.
Send a tailored pitch: one short email or DM with your one-pager attached, a clear ask (cash amount or gear + duration), and 2–3 examples of previous work or clips. Follow up once after a week.
Deliver and report: if a sponsor says yes, confirm deliverables in writing, then send a monthly report with screenshots, links, view counts, and any engagement metrics.

Extra tips / checklist

Price fairly: beginners often start with product exchange or $50–$200/month; increase with verified reach.
Offer value: include unique deliverables like custom content or co-branded giveaways.
Be professional: use a simple logo, clean liveries, and a consistent handle across platforms.
Use networks: join sim-racing Discords, leagues, and team tryouts — teams often bring sponsors.
Track everything: keep a simple spreadsheet of contacts, pitches sent, responses, and follow-up dates.

FAQs

Q: Can iRacing itself sponsor me?
A: No — iRacing doesn’t directly sponsor individual drivers. Sponsorships come from brands or teams.

Q: Do I need to stream to get sponsors?
A: No, but streaming or posting clips makes you far more attractive. Sponsors want measurable visibility.

Q: How much should I ask for?
A: Start modest: product swaps or $50–$200/month for small creators. Scale with results and reach.

Q: Will my SR and iRating matter?
A: Yes. Clean driving (SR) and solid results (iRating/podiums) increase credibility with sponsors.

Short wrap-up