Join the Discord! →

Join hundreds of racers just like you! We love to help answer questions and race together.


How Do I Get Sponsored in Iracing

Answers “how do i get sponsored in iracing” for iRacing drivers: clear steps to build a pitch, find sponsors, and land deals fast — fix this issue fast and race smarter.

If you’re asking how do i get sponsored in iracing, the short answer is: sponsors pick visibility and reliability, not just raw speed. This guide shows exactly what sponsors want and the simple steps to put a package in front of them and win deals fast.

Quick Answer — how do i get sponsored in iracing

Sponsors want measurable reach and consistent value (streams, social, race results). Build proof: steady online presence, clean race history, a one-page sponsor deck, and targeted outreach. Start small, deliver reliably, then scale.

What’s really going on

There’s no single “sponsor button” in iRacing. Sponsors (hardware brands, sim shops, leagues, or real-world companies) sponsor drivers to get exposure — impressions, streams, or branded liveries. They assess:

  • Visibility: Twitch/YouTube viewers, followers, social engagement.
  • Performance and reliability: iRating (skill indicator) and SR (safety rating — shows clean driving).
  • Professionalism: how you present yourself, communicate, and meet commitments.

If you don’t have high viewer counts, you can still win sponsorships by offering consistency, niche audiences, or being part of a team/league.

Step-by-step fix — how to approach and land sponsors

  1. Decide your target sponsor type.

    • Hardware makers, sim stores, paint shops, local businesses, or affiliate programs. Pick 3 types that match your content.

  2. Collect proof points.

    • Screenshot your iRating and SR, recent race finishes, average viewers, social follower counts, and any highlight clips.

  3. Make a one-page sponsor deck.

    • Include 3 lines about you, stats (hours streamed per week, avg viewers), clear deliverables (logo on car, 2 social posts/month), and contact info.

  4. Prepare deliverables inside iRacing.

    • Create a clean livery with a sponsor logo, add that logo to your stream overlay, and have a short sponsor mention you can say on camera.

  5. Pitch with a short outreach message.

    • Send email or DM with a 1-sentence hook, your one-page deck, and a link to a recent 1–3 minute highlight clip. Follow up once after a week.

  6. Start small and prove it.

    • Accept product-for-exposure or affiliate deals first. Deliver on schedule, send performance screenshots, and ask for a testimonial.

  7. Negotiate simple terms.

    • Agree on duration, deliverables, and reporting (screenshots or view counts). Put it in writing (email is fine).

Extra tips / checklist

  • Keep SR clean: sponsors avoid drama and penalties. Race with discipline.
  • Stream on a schedule: consistent hours matter more than a single big stream.
  • Use concise branding: same car number, helmet design, and name across channels.
  • Offer measurable deliverables: impressions, link clicks, and screenshots.
  • Join teams or leagues: team sponsorships can be easier to obtain and grow your exposure.

FAQs — how do i get sponsored in iracing

Q: Can beginners get sponsors? A: Yes. Smaller brands and local shops sponsor beginners who stream regularly and deliver visibility.

Q: Do I need high iRating to get sponsors? A: Not necessarily. Skill helps, but consistency, audience, and professionalism matter more for many sponsors.

Q: How much money can I earn? A: Ranges widely. Most starters get gear or small payments; established streamers can earn sponsorships comparable to part-time income.

Q: Should I ask iRacing for sponsors? A: iRacing doesn’t run a public driver sponsorship program. Focus on external brands, teams, and leagues.

Short wrap-up

Sponsors buy exposure and reliability. Build simple proof (stream + stats), craft a one-page pitch, and reach out to a small list of relevant brands. Deliver consistently, and you’ll turn small deals into bigger ones fast.